Nailing the balance between tending to a core business and building out new lines is the key, explained McKinsey senior partner Greg Kelly. “If you don’t grow in your home market, in your core category, you’re highly likely to underperform,” he told Fortune. “So it is necessary. It’s just not sufficient. It was really reinforced to us that it’s got to be those multiple engines that make you much more likely to outperform.”
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